I feel like this Budweiser ad speaks to what we discussed in class about beer being the equalizer in America, but there still being room for individualism (Obama Beer Summit). Here we see Budweiser beers, we already identify them with their American icon status. But what’s more is this add seems to be saying, “You can have your piece of American identity, but you also have the freedom of choice without having to sacrifice that staus.” Not only can you choose Bud, you can create an individual identity, while remaining recognizably American with it. Unlike the Obama summit, where they all had different brands of beer, representing “American freedom of choice,” Budweiser is letting you choose without drifting away from the brand that represents America.


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