As you are posting links to advertisements for the latest sections of Mythologies, you can either do so as a post, or use this comments section of this post to add further examples.
On the Verde Valley Wine Trail website (http://www.vvwinetrail.com/Valentine'sdaycontest.html), there is a Valentine’s Day scavenger hunt planned. The idea is to bring one’s significant other and look for painted barrels to take pictures by. The winners receive a bottle of wine, a dinner for two, and a night at a bed and breakfast. The picture associated with the contest is this:
This event capitalizes heavily on the perceived relationship between wine and romance, as well as the romance of Valentine’s Day.
These three Beefeater Gin advertisements carry the same message: “A Bold Spirit Always Stands Out.” In the first we see a female boxer, an atypical depiction of a female in advertisements in the sense that it is advertising her strength and her pride (as well as her attractiveness). The second and the third (male and female respectively) show young, attractive English people dressed in distinctly English colors and garb, linking it indeed to the monarchy. We see here both the attempt to sell the gin then as something that is as English as wine is French, as well as the way in which the advertisers attempt to sell an attitude/ideal with their gin.
Since we discussed what “American national foods” might be in class, I thought these were fitting, particularly since they illustrate the “American value” that bigger is better.
We discussed the Blue Guide and about how these travel agencies/guides only show you what they want you to see. This ad shows a package deal to South Africa..but only highlights three major places.
As you are posting links to advertisements for the latest sections of Mythologies, you can either do so as a post, or use this comments section of this post to add further examples.
wine commercial playing up the associations of elegance, intimacy, romance
On the Verde Valley Wine Trail website (http://www.vvwinetrail.com/Valentine'sdaycontest.html), there is a Valentine’s Day scavenger hunt planned. The idea is to bring one’s significant other and look for painted barrels to take pictures by. The winners receive a bottle of wine, a dinner for two, and a night at a bed and breakfast. The picture associated with the contest is this:
This event capitalizes heavily on the perceived relationship between wine and romance, as well as the romance of Valentine’s Day.
Wine ad: http://www.youtube.com/watch?v=q5nNv29ne3g
Beer ad: http://www.youtube.com/watch?v=xD6ghskNKa8
http://cgi.ebay.com/ws/eBayISAPI.dll?VISuperSize&item=250803689205
These three Beefeater Gin advertisements carry the same message: “A Bold Spirit Always Stands Out.” In the first we see a female boxer, an atypical depiction of a female in advertisements in the sense that it is advertising her strength and her pride (as well as her attractiveness). The second and the third (male and female respectively) show young, attractive English people dressed in distinctly English colors and garb, linking it indeed to the monarchy. We see here both the attempt to sell the gin then as something that is as English as wine is French, as well as the way in which the advertisers attempt to sell an attitude/ideal with their gin.
This is a better link to the first advertisement.
I found this add from the late 70’s very fitting:
And now for a more recent advertisement:
Since we discussed what “American national foods” might be in class, I thought these were fitting, particularly since they illustrate the “American value” that bigger is better.
We discussed the Blue Guide and about how these travel agencies/guides only show you what they want you to see. This ad shows a package deal to South Africa..but only highlights three major places.
http://designerscouch.org/view-design/oyster-bay-wines-3945